Every Man his Own Broker: or, a guide to Exchange-Alley.

London: printed for G. Robinson,, 1782. An early guide to the stock exchange Ninth edition, expanded from the first of 1761, of what is generally considered the first guide to the stock exchange, based on the author's own experience of losing "a genteel fortune" in 1756. Thomas Mortimer (1730-1810) was one of the earliest experts on the operation of the stock exchange established in the coffee-house of London's Change Alley. Every Man his Own Broker is a practical guide for would-be speculators, warning about the dangers of getting involved with brokers and offering insight into the financial world of mid-18th-century London. Mortimer was the first to write about "bear" and "bull" markets. The book proved popular, with 14 editions published within 40 years. The present edition includes A new Book of Interest, issued by Robinson, with its own title page dated 1781 and separate pagination, but sharing the same register as Mortimer's work. Two works issued as one with continuous register, duodecimo (171 x 98 mm), pp. 22, [2], 251, [1], 39, [1]. Contemporary tan calf, flat spine divided into compartments with a gilt roll, green morocco label, red edges. Spine lightly faded, very short crack to head of front joint, rear board with darkened corner, endpapers with offset from leather turn-ins, content unaffected; a very good copy. Dennistoun and Goodman 13; Goldsmiths' 12333; Kress B.488